MINUTE MAID SPIKED SOCIAL CONTENT

FOR EVERY SIDE OF YOUR GOOD TIME.

Everyone has another side. This campaign brings that idea to life through the unexpected duality of Action Bronson (rapper, chef, painter, exotic olive oil taster).

Featuring a surreal, double-headed version of his alter egos, Bam Bam and Dr. Baklava, the campaign celebrates the many sides of who we are and the moments that bring them out.

Sr. Designer / Ideation & Concept Developer