Social Media Campaign

Role: Sr. Designer / Art Direction, Ideation & Concept

Client: Mattel, Inc. / Agency: GERTRUDE, INC.

To celebrate Magic 8 Ball’s 75th year, and “Magic 8 Ball Day” on 08-08-25, we created a social campaign dedicated for a generation of fans. 

 Inspired by Magic 8 Ball’s brand theme of “Solving life’s dilemma’s since 1950,” the two-pronged concept led with a Story idea playfully connecting Magic 8 Ball to a series of trending questions like “Am I Cooked,” and “Is My Body Tea?”.

In-feed carousel celebrated Magic 8 Ball’s legacy with each slide thematically heroing the iconic brand mark across eight decades—from the 1950s to the 2020s.